For the eighth consecutive year, Morguard has been recognized by the International Council of Shopping Centres (“ICSC”) for excellence in marketing campaigns that elevate the shopping experience and connect with their surrounding communities. At the annual ICSC awards, held virtually this year, Morguard added seven MAXI Awards and three Visual Victories Award to its achievements.
“We are thrilled to receive this recognition for the best-in-class retail experience provided at our centres,” said Ed Lincz, Vice President, Retail Property Management, Morguard. “We’re excited to be recognized once again for our contribution to innovation in the retail industry, and for strengthening relationships with the communities we serve, especially given these unprecedented times.”
The ICSC MAXI Awards showcase the creative and innovative practices that paint the picture for the future of the industry, highlighting the retail real estate industry’s most innovative events, programs and technologies that add value to shopping centers and companies throughout the United States and Canada. Morguard won awards in the following categories:
North American MAXI Awards
Property: Morguard Specialty Leasing, Mississauga, Ontario
Award: Gold Winner
Category: Under 10K
Subcategory: Company
Campaign: Online Prospecting Blitz
Property: Prairie Mall, Grande Prairie, Alberta
Award: Gold Winner
Category: Revenue
Subcategory: Shopping Centres under 500,000 SF
Campaign: Prairie Mall is Firing on all Cylinders
Property: Shoppers Mall, Brandon, Manitoba
Award: Gold Winner
Category: Under 10K
Subcategory: Shopping Centres under 500,000 SF
Campaign: Kia Court Cool Park
Property: Morguard Marketing, Mississauga, Ontario
Award: Silver Winner
Category: Impact
Subcategory: Company
Campaign: A Gift-A Day Giveaway
Property: Morguard Specialty Leasing, Mississauga, Ontario
Award: Silver Winner
Category: Innovation
Subcategory: Company
Campaign: ReThink Retail (The Pop-Up Project)
Property: St. Laurent Shopping Centre, Ottawa, Ontario
Award: Silver Winner
Category: Under 10K
Subcategory: Shopping Centres Over $500,001 SF
Campaign: LRT Launch
Visual Victories Awards Program
The ICSC Visual Victories Awards Program is a global visual merchandising competition specifically created for cart, kiosk and temporary in-line retailers. The annual competition recognizes the outstanding work done by exceptional visual merchandisers, retailers and specialty leasing agents.
Property: St. Laurent Shopping Centre, Ottawa, Ontario
Award: Silver Winner
Category: Most Inspirational Pop-Up/Temporary Store Window Display
Campaign: Manitoba Mukluks
Property: St. Laurent Shopping Centre, Ottawa, Ontario
Award: Silver Winner
Category: Most Creative Pop-Up Store
Campaign: Manitoba Mukluks
Property: Bramalea City Centre, Brampton, Ontario
Award: Silver Winner
Category: Most Creative Pop-Up Store
Campaign: Levi’s Pop Up
